Privacy Policy
Last updated: 7 September 2026
Who we are
This website is operated by MIDHIRE SELF DRIVE RENTALS LIMITED (“Midhire”, “we”, “us” or “our”), company number 02686202, with registered office at Midhire House, Drayton Road, Shirley, Solihull, West Midlands, B90 4NG.
Information you provide
If you contact us by telephone or email, we may receive information such as your name, contact details, rental requirements and any other information you choose to provide. We use this information to respond to your enquiry, provide requested services, administer customer relationships and meet our legal obligations.
Website enquiry form
The enquiry form on this website does not submit information to a web database. It prepares an email in your own email application. Your information is not stored by the website itself when you use that form.
Technical information
Our hosting provider may process standard technical information, such as IP addresses, request logs, browser information and security events, to operate, secure and maintain the website. Such processing may be necessary for website security and service delivery.
Cookies and analytics
This version of the website does not intentionally use advertising cookies, behavioural tracking or third-party analytics. If we introduce optional analytics or other non-essential cookies in future, this policy and any required cookie controls should be updated.
How we use personal information
Depending on the circumstances, we process information where necessary to take steps at your request before entering into a contract, to perform a contract, to comply with legal obligations, or for our legitimate interests in running and protecting our business and responding to enquiries.
Sharing information
We may share information with service providers where necessary to operate our business, with professional advisers where appropriate, or with public authorities where required by law. We do not state that we sell personal information.
Retention
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, insurance and operational requirements.
Your rights
Under UK data protection law, you may have rights relating to access, correction, deletion, restriction, objection and data portability, depending on the circumstances. You may also have the right to complain to the UK Information Commissioner’s Office.
Contact us about privacy
For privacy enquiries, contact us at michael.bowen@midhirerent.co.uk, telephone 0121 709 5000, or write to MIDHIRE SELF DRIVE RENTALS LIMITED, Midhire House, Drayton Road, Shirley, Solihull, West Midlands, B90 4NG.